You don’t need a mountain backdrop or powdery snow to recreate that après-ski mood – and only the drinks need to be chilled.
For the entire month of March, the largest of the six Heinemann Tax Free shops at Copenhagen Airport will be staging an exclusive promotion themed on skiing and other winter pleasures in partnership with Waldemar Behn, producer of unique spirits.
Travellers visiting the elegant DANZKA Vodka bar, which is situated in a large promotional area, will be invited to sample various types of the premium vodka – either neat or mixed with flavours ranging from grapefruit to cranberry. In fact all six varieties of the vodka (which is a Danish heritage) are included in the Heinemann Tax Free product range. Its unmistakable aluminium bottle is a Danish design-icon and is by the way not only made for fast cooling, but also lends itself to secure and light travel. What’s more, passengers can look forward to one of the world’s most awarded cream liqueurs: Dooley’s Original Toffee Cream Liqueur. The vodka-based cream, which blends Belgian toffee with Dutch cream, is best enjoyed neat or on the rocks; it’s also an insiders’ tip among cocktail aficionados. Because of its low fat content, Dooley’s makes an excellent basis for sophisticated cocktails and other long drinks.
Throughout the campaign period, customers purchasing a bottle of DANZKA Vodka or Dooley’s will also receive a free gift in the form of a pocket-sized bottle. Meanwhile keen skiers – and newcomers to the sport who’d like to experience the feeling of strapping on skis – can tackle a virtual piste thanks to an in-store ski simulator. The best skiers will be in with a chance of winning a high quality, hand-filled quilted jacket by Yeti. The specialist producer from Görlitz (Germany) showcases more outdoor style in the Brand Box, which belongs to the Heinemann Tax Free shop. The Brand Box is transformed into a pop-up store during March.
Full service for all air passengers
In April 2013, six innovatively remodelled and redesigned Tax Free shops operated by Gebr. Heinemann Retail ApS, a subsidiary of Hamburg-based Gebr. Heinemann, opened their doors at Copenhagen Airport. As well as leading international brands at attractive prices, all stores feature a clear layout and special promotional spaces for surprising new products and ranges. Heinemann and Copenhagen Airport conduct regular reviews to confirm passengers save cash on their purchases. In the Tax Free shop, all perfumes and cosmetics in the regular range are offered at a guaranteed 20 percent discount on normal High Street prices in Denmark.
Gebr. Heinemann and Copenhagen Airport are also hoping their excellent service will be equally popular with shoppers. Passengers departing from Copenhagen can place orders online before leaving home by visiting www.taxfree.dk; their purchases will be ready for pick-up and payment – practically in passing – at the Tax Free shop. The chance to shop on the way to the gate saves passengers valuable time.
Press Contacts:
Gebr. Heinemann
Lara Vitzthum
Head of Corporate Communications
Phone.: +49 40 3010 2186
Gebr. Heinemann Retail ApS
Sören Borch
Retail Manager
Mobile: +45 2788 5232
Waldemar Behn GmbH
Gabriele Knigge
Brand Manager
Phone. + 49 4351 479-156
